Brand

BRAND

DRESS TO IMPRESS

Brand, also known as your brand identity and messaging, is a reflection of YOUR unique image. As the saying goes, “first impressions are lasting impressions” and if depicted effectively, provide a positive snapshot of who you are, what you represent and a glimpse into how you see the world. It is the first encounter with YOU that can deliver insight into WHO YOU are. It is initially what you present to your audience that motivates and ultimately persuades them to engage with your product or service.

These phrases best represent initial brand perception:

• “While a book should not be judged by its cover, many people are unlikely to read it if it is not inviting.”
• “Dress how you want to be addressed.”
• “Be the type of person you want to meet.”
• “First impression is the deepest.”

To reach your perfect audience, it is helpful to keep these phrases in the back of your mind when developing visuals and messaging for your brand. This provides THE best foundation necessary to build a strong and lasting relationship. Remember, how they SEE you determines how they FEEL about you which in turn determines IF they want to engage with you.

SKU: 000001-1-1 Category: Shop Tag: Strategic Plan

Save The Bay

Bay Day Brand Identity

Industry: Non-profit organization – Protect and restore San Francisco Bay
Target Audience: Bay area and the surrounding bay area communities
Goal: Redesign existing event brand by focusing on a simple, clean look and feel while eliciting a sense of “playfulness and fun.” Before developing the design, it was essential to consider that the logo seamlessly translates to various print and online mediums.
Process: For 2020, Save The Bay planned a new, virtual way to celebrate Bay Day with a successful Bay Day Challenge. Throughout October, over 1,200 participants traveled 9,053 miles, completing 360 outdoor activities. Methods of travel included hiking, biking, and running, with kayaking as the most exciting travel method.

SVRG

Silicon Valley Roller Girls Brand Design

Industry: Women’s sports entertainment
Target Audience: Unique sports and roller derby fans
Goal: As a founding member, created and established THE brand identity for a newly formed bay area roller derby league that reflects Silicon Valley, the global center for high technology
Process: Researched bold fonts and colors that would translate well on uniforms, swag and banners, as well as various forms of print collateral and advertising. The final color used was a bright green mimicking LED lighting, and “computer code” composed a female form as a league icon.

NeuroSky

CES Tradeshow Booth Design

Industry: ECG biosensor wearable and mobile health technology
Target Audience: Fitness mobile device makers
Goal: Present and launch the new-to-the-market mobile health solution technology at CES (Consumer Electronics Show)
Process: Worked with marketing to design a clean, streamlined, yet visually stimulating branded tradeshow booth, introducing the technology in a way that grabs the attendees attention and stands out in a highly competitive market. The open space booth design encouraged free flow throughout, with larger than life graphics used to draw attention to the booth.

FITbody. FITmind.

Personal Brand Identity Development

Industry: Specialized fitness training, health and wellness
Target Audience: Health conscientious individuals interested in result-oriented guidance, motivation, and fitness education, with proven life-changing mental, emotional and physical results
Goal: Brand awareness, continued client retention and new client generation
Process: Collaborated with client on initial thoughts and concepts, color likes and dislikes and overall goals. Developed a strong identity that encompassed strength and determination and translated easily into other methods of advertising and promotion.

re-movement

Brand Promotion

Industry: Entertainment and lifestyle marketing
Target Audience: Music, fashion, clothing and unique retail industries to name a few
Goal: To develop a brand that re-flects the company’s forward-thinking thought process when approaching a customer’s marketing needs
Process: Designed fun and funky promo items targeted at the entertainment and lifestyle, festival, music and technology event circuit, such as SXSW. Designed two-sided business cards using the backside of the card as an opportunity to provide portfolio samples of their work.

YOU-nique Brand.