Design

DESIGN

THE COGS IN THE MACHINE

When introduced to a new design, there are many factors taken into consideration before approaching the actual project. Much like a gear, each piece of a design is a cog in the “machine,” working independently to then make the entire piece work together as a whole. If a cog, or part of the design does not work, the entire piece will not mesh therefore not providing the results necessary. This illustrates how small but important each element of the design process is to the outcome of a project.

Creating pieces that are aligned with the message and target audience is a critical factor when developing your visuals. To develop these pieces, these important steps are taken into consideration first and foremost:

• Initial consultation
• Client collaboration
• Determining best approach – what is actually needed
• Brand guidelines – logo, colors, fonts
• Messaging
• Target audience
• Desired outcome

Whether it’s a collateral piece updating shareholders, a donor calendar that presents breathless imagery inspiring one to give, or an email campaign advertising an innovative product, each piece is well thought out throughout each step of the design process.

Categories: Design, Shop

Coral Reef Alliance

Industry: Environmental non-profit organization – Save the world’s coral reefs
Target Audience: Multi-level donors
Goal: To demonstrate by awe-inspiring reef imagery, the beauty, significance, importance and value of our underwater ecosystem while inspiring to give back
Process: Each year, produced a calendar design inspired by the breathtaking underwater imagery. The outcome was a strong branded piece that helped generate continued interest in the organization that inspired awareness while, most importantly, resulted in donors taking action to help protect and save coral reefs.

CLIF Kid

Industry: Kid-friendly protein bars – wholesome snacks
Target Audience: Health conscientious parents
Goal: To create a way for children and parents to engage in outdoor activities encouraging invention, discovery and imagination
Process: Worked within brand guidelines and marketing directives, designed and produced an interactive activity-based deck of cards developed by a PR firm. The game focused on fun, bright colors, nature-driven images, “light” typography and type stylizations, but most importantly, kept well within the pre-established brand identity.

Catered Too!

Industry: Food service and catering
Target Audience: Those that love quality food and beverages
Goal: To develop independent logos, visuals and signage that reflect each location’s light and fun image, style, and unique personality, for their food and beverage offerings
Process: Reviewed each business and took inspiration from the location’s distinct visual traits and specific food and beverage offerings, to help inspire font and color choices for the logo designs. This resulted in identities that uniquely reflect the personality of each business and translated well on a variety of visual and advertising mediums.

Edy's and Dreyer’s Dibs

Industry: Consumer “fun” food and retail – ice cream
Target Audience: Consumer, big corporations, public relation outlets
Goal: To build media buzz by introducing a custom built and branded “little” ice cream truck that would host ice cream socials as a way of creating public hype while enticing people of all ages to check out Dib’s
Process: Worked with the PR firm to develop dynamic email campaign teasers to generate media interest. Animated gifs and bold imagery were incorporated to add an eye-catching “energy” to each email teaser.

Necomimi

Industry: Consumer brainwave entertainment and technology
Target Audience: Tech buffs, cosplayers, gamers
Goal: To attract like-minded and unique individuals looking for a fun, interactive, attention-getting accessory while helping to increase sales and build awareness of brainwave technology and its benefits
Process: Worked closely with original product designers and interface developers, to create vibrant collateral and sales sheets for retailers and end buyers, as well as eye-catching interactive Google email campaigns that included animated ear wiggling visuals.

Thought-FULL Design.